With Pay-Per-Click (PPC) advertising, you get what you pay for. Using Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter, advertisers can bid on certain keywords related to their target markets. When a customer clicks on your ad, the content sites charge you a fixed price per click. The cost varies depending on the network operator and the competition level for the chosen keywords, but this strategy is attractive because advertisers pay only if their ad is clicked.
This tool has been an industry standard for years and is the most effective form of Online Direct Marketing to date. E-mails reach customers instantly, so sellers are able to receive feedback instantly. We design custom emails campaigns to send to your targeted lists and provide list management services that make a once-complicated task a simple and precise process. Our tools give you the framework to create emails suited to every occasion.
When combined with Google Product Search, Google Merchant Center (also known as Google Base) is a useful extension that makes it possible for customers to view both your offline and online content, all from standard Google searches. Effectively using Google Merchant Center provides more results for customers searching for products like yours. Greatly increase the chances of a customer finding your site.
Online advertising is changing all the time. It is vital for companies to be aware of the current state of traditional forms of advertising such as banner ads and link exchanges, and it is equally important to be kept informed of emerging online media, developments in mobile Web technology, and social media advertising. Siivo can leverage these emerging avenues to benefit your business. We create enterprise-class solutions while offering affordable services.
Maintain a site that will rate high with search engines and get noticed by consumers with dynamic content. User-friendly design and excellent information architecture must be met with regular, consistent content management that is strategic in approach. Blog marketing is a powerful tactic to promote your products and services by creating sharable content that will draw attention to them. Siivo will design, create and manage a blog that highlights and promotes your products.