What does Google Caffeine Mean for My Website?

Everything in web search is mathematical (which is why SEO companies can get work.) If you understand the mathematics of search you can keep up with Google’s search algorithm changes (estimated to average 2 changes per day). Most companies keep up by hiring SEO experts. Google’s new search scheme, called “Caffeine,” is making a good SEO consultant a better investment.

First, let’s determine what hasn’t changed since Google implemented Caffeine, it’s new search algorithm. Page Rank (PR) is essentially the same. This is good news and a heavy sigh of relief for older domains that have unbeatable page rank due to factors most SEO specialists cannot control. The fundamental approach to search is staying the same, too. Google “crawls” the web on a regular basis, essentially creating a backup of the entire Internet. They apply a series of mathematical equations to your search query that yields the most relevant results possible in the shortest period of time.

The big changes are coming in the frequency at which Google crawls the web and in the equations used to determine which websites are most relevant to search queries.

Indexing the Web, Faster

Rather than indexing pages every other week, Google crawls the web every day. This ensures that the most recent and relevant content is going to be displayed first for a given search. As Google indexes the web faster, they are also looking for the fastest websites. The faster your site loads, the better.

Determining Content Relevance

The days of simple keyword searches yielding the perfect results died in the 90s. When a user searches for something on Google, the results are expected to be exactly what the person was looking for. Google wants to provide the perfect product so that users will come back and search again. To do that, they are placing more weight on the most rapidly generated content: social. In the previous indexing structure, social content was not indexed but displayed as news. Now, all content on the web is essentially indexed in real time. This means a company’s content is more important than ever, and frequent content updating is crucial to online success. The quality of the content will be weighted just like the quality of links has been weighted previously.

The key to understanding SEO long-term is anticipating the big players’ next move. And that is exactly what Google is doing with its search. Instead of focusing on what you ask for, Google is interested in predicting what you meant to ask for. As Google anticipates end-users next move and puts their needs first, search marketers must do the same.

For Website Owners

What does this mean for your business? Simply put, you need to understand where search is going. Update your site often with great content. Invest in good content. Beautiful websites aren’t the answer anymore. Your site has to be fast, relevant and creative. Ultimately the content you create should be interactive, because the future of the web is no longer search, but social. So the future of search is social, too. Semantic. Intuitive. A lot to chew on. If you get lost in your SEO battle and need help, get it from a professional.

  1. Stock Picks says:

    “The economy is so bad, Hot Wheels and Matchbox stocks are trading higher than Chrysler and GM..!!”

  2. Seo tips says:

    As a hardened SEO veteran, I can definitely accede on your words. Yet, a crucial point for anyone to always be aware of is that the big G (and others) will rank your site at the top if you get high-quality DoFollow links to your website with the appropriate anchored text. Follow this, and nothing else sort of matters.

  3. Canal Panama says:

    Not easy to say thank you, me english not so good – but these really good. Good read. This video my country.

  4. I just wanted to comment your blog and say that I really enjoyed reading your blog post here. It was very informative. Keep it up and I’ll be back to read more soon

  5. Considerably, the blog post is actually the greatest on this worthy topic. I concur with your decisions and will thirstily look forward to see your approaching updates. Saying thanks will not just be adequate, for the phenomenal lucidity in your writing. I will at once grab your feeds to stay informed of any updates. Delightful work and much success in your business endeavors! Have a nice day

  6. I thought it was going to be some boring old post, but it really compensated for my time. I will post a link to this page on my blog. I am sure my visitors will find that very useful.

  7. Thank you for a great post.

  8. Ashley says:

    hey, nice blog…really like it and added to bookmarks. keep up with good work

  9. Ben says:

    hey there, this might be little offtopic, but i am hosting my site on hostgator and they will suspend my hosting in 4days, so i would like to ask you which hosting do you use or recommend?

    • cbhiatt says:

      Dear Ben,

      Thank you for the comment. HostGator is a good company, and if you are unable to stay with them, try Go Daddy. Their rates are competitive. We use a private server, and depending on your needs, being a part of it may interest you. Feel free to email us at info@siivo.com.

      Chris, Siivo Team

  10. Utah SEO says:

    One of the very most useful pieces of information I offer to prospects is concerning web page usability. You will discover so many specialists these days hoping to get ranked, but their sites tend to be rubbish. You should make a number of changes to get ranked and remain ranked.

Leave a Reply