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Case Studies

#1 Computer Solutions

Company Profile

#1 Computer Solutions provides corporate and domestic IT services in New York City, specializing in business technology relocation. Established in 1998, #1 Computer Solutions has been serving the tri-state area for more than a decade and has a robust portfolio of clients.

The Problem

Like so many quality organizations, our #1 Computer Solutions earns new business primarily through referrals. As their base of satisfied customers grew, so did their potential market share. An archaic website was driving web-savvy customers away and confusing clients. In addition to poor quality design, the site's structure and content was not optimized for search engines and was difficult to find.

Siivo's Solution

From the ground up, the client is a solid company. We approached the problem in a way that highlights the company's strengths. An analysis of the regional IT industry showed that #1 Computer Solutions had a reputation of quality performance but inadequate customer service, largely due to their inadequate website. The site was difficult to find through search, and information there was arranged and presented poorly. A content analysis showed reasonable keyword density and information quality. We implemented a Web Redesign Solution with Ecommerce functionality and full search engine optimization services.

Brand services provided a client-inspired concept for logo design that communicates connectivity and accessibility. The message is simple: Computer Solutions. To allow the message to reach the right people, SEO services created a simple but powerful site structure. Information architecture, keyword rich content and meta data and webmaster services combined to boost the site's Google page rank across multiple keywords, achieving top-ten results in several within 3 months. Ecommerce provides a system where customers can easily track their orders and process service claims or access technical support. The interface makes repeated purchases of IT services easy, and the client is able to keep track of customers through an automatically generated database. Access to a no-obligation project analysis was a top result of site user studies, so we made it a dominant feature on the site.

The site design focuses on content and information architecture. The client was not opposed to taking risks on edgy design, but that would frame them in the wrong light. A simple design and site structure communicates a consistent company that will not take risks on your IT. #1 Computer Solutions provides services that perfectly suit their application. That is precisely what their Siivo website does. View it online.

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