Web 3.0 and Beyond
How much time do you spend on a computer each day? Let us reframe the question. How much time do you spend disconnected each day? Your answer is indicative of a new era of connectivity into which we have plunged headfirst.
A new generation of children cannot recall a time without smart phones, personal computers or the Internet. Generation X and the First Digitals are now raising families that expect immediate results and constant communication. How do we move forward as businesses operating in this space certain that our tactics are not outdated?
The Web Today
The Web is changing at a phenomenal rate. What began as a slow trickle of new technology and intuitive interfaces has evolved into a watershed movement of productivity and design. We have reached a point when development and demand have come intertwined, and developers are barely able to keep up.
The growth and speed of the Internet and its ability to connect millions of people together in real time has completely changed the way products and services come to market. When Google released Buzz, its answer to the growing demand for smart social networking, it flipped a switch that instantly released the service to current Gmail users and went about developing the service in real time. Google has been known to release products in beta format, inviting a small but growing number of test users to effectively debug the products for them, providing feedback along the way.
This approach worked for Gmail, and the jury is still out on Google Wave. But Google’s ongoing effort to stay on top of the industry has sent it down a new path. Case studies in big digital business give us a glimpse of what is becoming standard of the online marketplace. Technology is integrating with our societies and it is changing the way we operate on a foundational level.
Web 3.0, Semantic Web, Third Generation Web. Call it what you will – it is on its way (and coming sooner than you think.)
Imagine planning a night out in your town or city. In the late twentieth century, you might have picked a type of food you were hungry for and gone to the phone book. From there you could call a few restaurants, made a reservation at one and asked them for directions, and then called a movie theater for show times. Ten years ago, you might have picked a restaurant based on a Google or Altavista search and bought tickets on Fandango, picking your movie based on user reviews or genre. The next step in Web technology consolidates this process into one simple motion. Instead of picking up a phone book (or even touching a phone), or instead of performing various searches and visiting Web sites for information, consider the potential power of Web 3.0.
Type a complex question into a Web 3.0 browser and let it do the work for you. Based on your preferences and habits, the future of the Web is built on anticipating and even lifestyles. Computers large and small will be programmed to determine the meaning of data, accessing information in new ways and anticipating both our needs and desires. It is beyond search, beyond social, and it is linked with the way we access all of the information contained online.
Microsoft changed the world with its personal computer GUI, allowing its users to achieve unprecedented things wielding a keyboard and mouse. Developments in interface technology since then have polished our approach to computing while the advent of the World Wide Web simultaneously connected empowered users worldwide.
Deviations from the mouse and keyboard standard have shown great promise, with developers like Multi-touch paving the way for powerful new technologies such as the iPad and iPhone. Oblong is taking the progression from click to touch to the next level with its “g-speak” spatial operating environment. As we begin to approach the Internet’s content in new ways, so will its information be presented to us in new ways.
Preparation for a subtle transition to this type of search has already begun. Bing.com, Microsoft’s decision engine, is attempting precisely this type of algorithm. Web developers worldwide must continue to approach their products from both the user’s point of view and the computer’s perspective.
Proper programming language and integrity in coding are essential to overall success. Metadata, coded to be invisible to users, will only grow in importance over time. Smart design that anticipates Web 3.0 movement will be successful over time. Such is the commitment of Siivo – evolve with Internet technology and anticipate its movement over time. Our clients are not entrenched in Web 2.0, though they thrive there. They are poised to impact the future of ecommerce. Read more about Siivo’s values.