What if your customers could purchase products with one touch of their cell phone? They do every day; can
they purchase yours? Mobile web use is an exploding segment of the web browsing
According to the Nielsen group, web visitors using a mobile device increased by 34% in 2009 to 56.9 million users. It is becoming more and more important to ensure that content is optimized for mobile devices. More importantly, if you sell anything directly from your site, it must purchasable on a mobile device.
Our approach to mobile optimization focuses on the most salient browsers and interfaces to maximize effectiveness.
Apple: Changing the Game
For the last two decades,
developers have been able to quietly dismiss Apple as the underdog, refusing
compatibility and resisting the creation of products that performed well on both
core systems. With recent developments in Apple’s offerings, those developers
are now finding the company impossible to ignore. The iPod blew the doors off of the
entertainment industry and has reshaped the process of individually buying and
consuming video and music. The iPhone is similar in scope. iPhone browsing
accounts for two thirds of all mobile browsing in the United States. Read more.
Understanding how Apple’s Safari mobile browser can improve your online business is crucial to your success in that space. Multi-touch, gesture based interfaces promise to unleash a new wave of innovation in rich content design. Where can your business capitalize on these advances in technology?
Search engine optimization
(SEO) is an effective way to get your online
content noticed, and as an increasing number of consumers turns to their mobile
device first, mobile optimization is an integral part of your SEO strategy.
Users will attempt to access your content the moment they find it.
Google is the most popular mobile search engine by a landslide with more than 97% of mobile users turning there for information. Read more.
Will your products and information get noticed?
Challenges to Mobile Optimization
For all the opportunities created by the increase of mobile Web use in recent years, there are challenges and limitations that make them difficult to benefit from.
- Screen size – Variations in size and limitations in resolution make content production and optimization more difficult than standardizing to 800x600 pixels.
- Bandwidth – Providers worldwide are crunching regional data usage to conserve bandwidth. Mobile content must be “light” enough to guarantee universal availability and support.
- Interface – Users interact with your content without a mouse or standard keyboard. Your content and structure should reflect it and anticipate their needs.
With Siivo’s design services, you
will receive a mobile-optimized platform that ensures compatibility with popular
Web browsers and operating systems. Customers can view your content and make
purchases no matter where they are. You will receive a mobile solution that
takes into account challenges created by mobile browsing like limited screen
size and decreased connection speed. We can help you plan for the future and
make sure that customers are never more than a few clicks (or touches) away.
Contact us today to learn more about our design services.