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Online Marketing
Good marketing adds value, and it is a crucial element of online business strategy. Even the best-designed and best-executed websites will never get visited if no one knows they exist. Siivo will create an online marketing campaign for your ebusiness that will increase traffic, improve conversion rates, and build brand equity.
Start from the ground up or add only the services you need to compliment your existing strategy. Contact us right now to get started. Get a Quote
PPC Adverstising
With Pay-Per-Click (PPC) advertising, you get what you pay for. Using Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter, advertisers can bid on certain keywords related to their target markets. When a customer clicks on your ad, the content sites charge you a fixed price per click. The cost varies depending on the network operator and the competition level for the chosen keywords, but this strategy is attractive because advertisers pay only if their ad is clicked. PPC allows you to be included in the top content providers on the Internet and simultaneously comes with a cost structure that makes it affordable for almost any budget.
Siivo can help you choose the best keywords for your site, the ones best suited for your market and most likely to improve your business. Get started with a simple PPC advertising solution from Siivo today. Contact us to learn more or to receive a free quote.
The Siivo PPC Advantage:
Avoid click fraud
The act of clicking on ads solely for the purpose of costing advertisers money is a bigger problem than most people think. Ongoing audits will alert us of any fraudulent activity. Our anti-fraud tactics work, and they save our clients money.
Target Keywords
Our knowledge of PPC services like Google Adwords makes us the first choice for selecting appropriate search criteria to meet potential clients half way.
Boost Sales
Targeted search engine advertising is cost effective, and its measurable traffic allows you to assess its success over time.
Build Your Brand
Your advertisements can build brand equity without even being clicked. Our specialists know how to develop a successful PPC program for your business that increases awareness of your company and services and leads to related sales in the future.
Email Marketing
This tool has been an industry standard for years and is the most effective form of Online Direct Marketing to date. E-mails reach customers instantly, so sellers are able to receive feedback instantly. We design custom emails campaigns to send to your targeted lists and provide list management services that make a once-complicated task a simple and precise process. Our tools give you the framework to create emails suited to every occasion.
Benefits of E-mail marketing
- Obtain new customers – each email is a potential sale.
- Inform customers – provide information on new products and services.
- Move the point of sale – since online consumers avoid stores, meet them in their inboxes.
- Customer referral – make it easy for current customers to share your products with new ones.
- Inform your industry – update your competitors of new company developments and set the standard with your business.
- Solidify relationships – build a community of current and potential customers
Google Base
When combined with the Google Merchant Center and Google Product Search, Google Base is an immensely useful extension that makes it possible for customers to view both your offline and online content, all from standard Google searches.
Since searches are not limited to content that is placed in dynamic web pages, Google Base provides many more results for a potential customer searching for your product or service, thus greatly increasing the chances of a customer finding your site.
We will create an manage accounts for you with both services and optimize your content for success in searches, focusing on key factors that will bring your information to the top of standard Google searches.
Online Advertising
Online advertising is changing all the time. It is vital for companies to be aware of the current state of traditional forms of advertising such as banner ads and link exchanges, and it is equally important to be kept informed of emerging online media, developments in mobile Web technology, and social media advertising. Siivo can leverage these emerging avenues to benefit your business.
We stay ahead of online trends to bring you the most effective advertising media available. Once we have prepared a proposal, you simply choose the strategy that is best suited to your business needs. Siivo makes online advertising easy and cost effective.
Blog
The key to maintaining a site that will rate high with search engines and get noticed by consumers is dynamic content. User-friendly design and excellent information architecture must be met with regular, consistent content management that is strategic in approach. This tactic powerful and it requires serious attention.
An added benefit of a blog is its popularity as a medium to communicate directly with customers. It is an open forum for ideas, news, and user feedback. You need a blog that is easy to maintain and easy for your site's users to interact with. Siivo can design a blog specifically for your business providing a venue for fresh, rich content that is maintains your page rank.
Keep the world up to date on the latest developments with your business, share an interesting article with your readers, or attract new business with interactive product announcements. The potential is limitless, and we have the expertise to get you there.
