Social Media Marketing
Our social media offerings are designed with site traffic and user experience in mind. The best way to get high quality, free traffic to your website is by creating substantial social media content.
Breakdown of a Siivo Basic Social Media Marketing Campaign
- Account Creation - You will have access to up to 100 social media accounts that are setup based on your website's content (Note: Facebook, Twitter & Linkedin are not included in this package).
- Post Formatting - Each article provided is given special attention for keyword richness, proper style formatting for professional news feeds and adequate link structure.
- Post Submission - We submit your content across the Internet, giving people the opportunity to find it, and ultimately you.
Social Media Add-ons
If Web 2.0 is your game, we can help you become a star player. Companies that are serious about their social media must understand the importance of regular account maintenance and creative content generation. These account add-ons are designed to add some of the most popular features like Facebook Fan Pages. Learn more about our full list of extra features:
If you are unable to produce relevant articles related to your industry, we can provide article writing services for a nominal fee. Depending on your market, articles cost $50 for a set of 4 related, submission-ready pieces. Articles are optimized for site keyword performance and are written in flawless AP style (Associated Press), the public relations industry standard.
Facebook account creation, Fan Page creation & optimization, and weekly feed updating (with the articles you supply.) Advanced content options are also available. Please contact us for a quote based on your specific needs.
Account creation, Twitter page design & optimization, and weekly feed updates with supplied articles. For a more customized solution, contact us for a full quote.
Social Media Management (SMM)
American adults are spending almost 4 hours online each day, on average, and the average American household spends nearly 12 hours a day on the Web. (Forrester Report) Frequency of Internet use has nearly reached that of television in the United States, with the percent change of Web use over time far surpassing that of TV. Worldwide, Web use over the last decade has grown by 380% (Global Web statistics).
In addition to an increase in global connectivity, Internet users are spending more time than ever in social networks. With so many people going online first for everything from news and gossip to shopping and dating, where are you reaching them? The key to understanding social media is determining its value for businesses. Applying social media marketing as a strategy in your marketing mix is well worth the investment, and managers and marketing professionals worldwide are beginning to recognize its importance.
This trend is here to stay, and while startups may come and go all the time, the vanguard developers now leading the industry have entrenched themselves on the Web, and their products are restructuring it. Become a part of it.
Defining Social Media
What is it about social media that makes SMM so challenging? People have taken a valuable part of their conversation online, and social media are the places where the conversation is growing. Early social media platforms include wikis, blogs and online gaming.
More robust interfaces with increased interconnectivity have further developed the social media space into an advanced landscape of interconnected content developers, each with the ability to create new content and share existing items of interest. Once a shot in the dark, creating word of mouth strategies online has become a measurable process, turning the savviest digital marketers into buzz-generating machines.
Social media management is the strategic use of social networks and online communities as sales, PR and customer service tools to meet marketing goals.
Word of Mouth, Word of Mouse
The future of the Web is social. When a user enters a conversation on Facebook or Twitter, that person contributes to an ocean of commentators overwhelming the Web with their ideas and opinions.
A business presence in social media is based on the understanding of technology as it changes the digital space. Become a part of the conversation, and as you create content worth sharing, you will become the topic of the conversation. Word of mouth has a new name.
Trends in social media are setting the tone for rising generations of digitals, and even baby boomers are flocking to Facebook. Creating a thriving online community for your company is one of the best promotional tools available today, and Siivo can create everything you will need to join the conversation.
From blogs to Twitter accounts and Facebook fan pages, we will teach you everything you need to know so you can easily track the ideas and interests of your online followers.
Social Media Mix: Staying Ahead of the Trend
As with traditional marketing efforts, professionals must establish an equilibrium where the amount of resources put in to social media campaigns does not exceed the expected return. Most businesses are eager to get involved with social media but they simply lack the expertise to make the activity cost effective. Siivo can create a cost effective solution for your ebusiness that focuses on measurable outcomes.
Challenges to Social Media Marketing
- Generating Sharable Content
- Understanding Trending Topics
- Balancing Social Media Mix
- Selecting Appropriate Media
- Awareness of Emerging Platforms
- Account Maintenance and Feedback
Beyond MySpace and Facebook
Popular social networking sites have evolved since their foundation in the early twenty first century, growing into robust networks with substantial potential for advertisers. As the early networks grew and changed, thousands of Web startups began to seek to fill the gaps left by the changes with new services, and in some cases they began to take market share and expand themselves. Twitter entered the space nearly simultaneously, but the service began to take hold once complexities in Facebook created a perceived need for its simplicity.
In early 2010, Google launched Buzz, a proprietary social media network based on its existing, enormous pool of Gmail users. Online video and photo sharing (Youtube.com, Vimeo.com, Flickr.com), webcam streaming (Stickam.com), and location based social networking games (Foursquare.com) also began to pack punch for organizations, brands and advertisers. The struggles seen by MySpace are a testimony to the future of social media – demand will create a growing pool of digital tools looking for a piece of consumer’s time spent online. The craft of effective SMM largely rests on answering this fundamental question: How do you select the right social media? Our SMM specialists stay ahead of the trends in social media and provide expert support and ongoing recommendations so that you can focus on your growing business.