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SEO: Strategy
Search engine optimization is much art as it is science. The process is intuitive and requires extensive experience in determining what works and what is a waste of time. Engineering Web sites to rank well with popular search engines and information gateways on the Internet is a reliable way to generate organic, unpaid traffic to your site.
SEO ensures that your site will show up in relevant searches alongside your competition. Skilled SEO convinces search engines that your products and services belong above those of your competition. While there is expertise to be gained by working with SEO experts, there are no guarantees. Anyone promising you top-ten placement unconditionally is lying to you. See how Siivo approaches SEO:
Developing an SEO Plan
Operating in a way that search engines will understand is a single strategy that must be accompanied by a larger and more complex communications plan. As you plan for SEO, you should be aware of the most popular topics that relate most directly to your site goals. Before you begin, follow this process:
- Determine and understand your target audience
- Select SEO topics
- Set measurable goals
- Budget for SEO services
- Assemble a qualified team
- Advanced Coding Proficiency
- Graphic design
- Copywriting
- Information architecture
- Determine project scope and timeline
Understanding the History of SEO
As the Internet gets older and its users more advanced, the task of ranking high in search engines gets more difficult. SEO has gone beyond algorithms and hunches, and more and more organizations are outsourcing their SEO strategy to professionals equipped to keep up with its changes.
Search engines have been popular since the early 1990s, and to this day there are thousands of search engines available, each attempting a unique approach to Web site indexing. Of all the companies providing search services online, none has rivaled Google since its foundation in 1996.
Why We Optimize for Google
With a market share of nearly 60% in the United States and a growing presence worldwide, Google has evolved into much more than an information hub. Acquisitions of new Web technologies and integration of social media concepts into search and email have made the company the juggernaut in digital information. At its foundation, the distinguishing factor lay in its approach to online searches.
For the first time, a company sought to index the global body of aggregated information. When you search for something on Google, it is the company’s intention to provide you with results from all of the information that there is to be found. Google’s PageRank algorithm seeks not only to incorporate links between sites, but also the quality of the links themselves. The future of search is a blank page, but Google’s unparalleled resources make them a good bet, and their approach to social media integration nearly guarantee them a strong place there.
Choose SEO Services from Siivo
Search engine optimization is an investment that pays off big over time. We take the guesswork out of SEO and deliver outstanding performance in organic searches. View our SEO packages or get a free quote today. You will be glad you did.
At Siivo, we stress the importance of SEO from the beginning of the site planning process. A poorly designed site with excellent, optimized content will not rank nearly as high as a well-designed site with average content. Structure can be optimized to satisfy search engine requirements and preferences while simultaneously delivering an excellent user experience. Generate simple URLs with real words, rather than the jumbled mess that many content management systems generate automatically. Create sitemaps that make your content’s structure easy to follow and update them as often as you update content. You can also communicate directly with most major search engines and set a crawl rate, or the frequency with which a search engine investigates your site. Be sure to include real information about your company and a privacy policy detailing how you handle the personal information of both your clients and your site’s visitors.
