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SEO: Structure

Choose SEO Services from Siivo

Search engine optimization is planning for your future. Join the growing number of successful businesses that choose Siivo for SEO services. Look at our SEO packages or get a no-obligation quote today.

Site Structure

At Siivo, we stress the importance of SEO from the beginning of the site planning process. A poorly designed site with excellent, optimized content will not rank nearly as high as a well-designed site with average content. Structure can be optimized to satisfy search engine requirements and preferences while simultaneously delivering an excellent user experience. Generate simple URLs with real words, rather than the jumbled mess that many content management systems generate automatically. Create sitemaps that make your content’s structure easy to follow and update them as often as you update content. You can also communicate directly with most major search engines and set a crawl rate, or the frequency with which a search engine investigates your site. Be sure to include real information about your company and a privacy policy detailing how you handle the personal information of both your clients and your site’s visitors.

Page Creation

While a visitor to your site considers its contents as whole – aesthetic quality, ease of use, flow of information and speed, among other things - search engines rank pages individually. Skilled Web designers will integrate SEO into their site creation process from day one. File naming and metadata generation and tagging allows search engines to quantify the content of your site without having to go line by line. Image-rich sites with dynamic content require a particularly skilled approach. Until very recently, search engines were unable to determine the contents of an image by its code. While the technology to index both images and audio is growing, proper annotation within your pages’ code is important both for SEO and for accessibility. If you begin with both search engines and the end user in mind, your work will result in well written pages with an appropriate keyword density, making them easy to read and easy to index.

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