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While a visitor to your site considers its contents as whole – aesthetic quality, ease of use, flow of information and speed, among other things - search engines rank pages individually. Skilled Web designers will integrate SEO into their site creation process from day one. File naming and metadata generation and tagging allows search engines to quantify the content of your site without having to go line by line. Image-rich sites with dynamic content require a particularly skilled approach. Until very recently, search engines were unable to determine the contents of an image by its code. While the technology to index both images and audio is growing, proper annotation within your pages’ code is important both for SEO and for accessibility. If you begin with both search engines and the end user in mind, your work will result in well written pages with an appropriate keyword density, making them easy to read and easy to index.