Customer Data Platform
Why Do You Need a CDP?
In order to better serve and exceed the expectations of your customers, you first and foremost need the power of data to effectively support your customers and address their needs. Accurate and accessible data is the foundation for all your seamless CX efforts
A CDP helps you unify vast amounts of data in a single place, organize and make them easily accessible to other systems for analysis and strategy purposes. You can rely on this clean and thorough data for your marketing efforts, among other needs.
The aim of the CDP is to bring together all customer data and stitch the data together into unified customer profiles. So a marketer can easily work with it. Get a free quote now or start chat on Whatsapp!
What Does a CDP Do?
Are you searching for solutions to boost your online reach and visibility, while driving traffic, engagement, leads, mobile app installs, event registrations, and sales? Then look no further. We have you and your business goals covered.
To learn more about our social media advertising services click here.
What Kind of Customer Data Do CDPs Work With?
Did you know, a huge 68% of users will often go straight to a business’s social media profile to read reviews. Whether your business sells a product or offers a service, customers online want to see real people talking about your brand. They want to see what you have to offer and if it’s worth their time and money.
If your business isn’t set up on social media and you feel your business could benefit from a strong social media strategy, get in touch with us for a chat
Features of CDP
We believe in building long-lasting relationships with our clients during the entire process to ensure that our brands are a true representation of your vision and resonate with you and your customers.
Comparing CDP with Other Systems
CDP vs. CRM
CRM (Customer Relationship Management)
- CRMs are limited in the range of ways they make data actionable and are generally used to keep track of a sales cycle, renewal of accounts, upsell, and cross-sell.
- The data collected in a CRM has to be entered manually, meaning users need to intentionally fill out a form or answer certain questions.
- CRMs cannot track info from anonymous users, unlike CDPs that can track these users with an individual ID.
- CRMs can not connect data with other channels like email, push or mobile app, among others like CDPs.
- Cannot integrate offline & online data. CDPs on the other hand, support a full range of customer data, such as customer acquisitions via organic and inorganic digital channels.
CDP vs. DMP
DMP (Data Management Platform)
- Mostly collects 3rd party data, and cannot create consistent customer profiles.
- Used primarily for advertising purposes, not for the entire customer journey.
- Unlike CDPs that can keep and build data over a period of time, DMPs hold onto data for shorter periods of time to target ads and build similar audiences.
- CDPs and DMPs can complement each other in a marketing tech stack rather than overriding each other.
CDP vs. PE
PE (Personalization Engine)
- Like CDPs, PEs are also geared towards marketers and are built to help with personalization efforts
- They personalize marketing efforts across channels (websites, apps, email and social channels) with audience insights and defined targets.
- PEs are specialized in deploying personalization campaigns like pushing dynamic content, triggering automated email flows among others.
- While a CDP brings together and organizes data, and gives valuable insight for personalization, it does not directly activate personalization campaigns.
- CDPs and PEs can be used together as complementary tools.