Hotel Marketing Services

Siivo exceptional sales and marketing support helps each hotel achieve substantial revenue growth and improved revenue per available room. Our hotel management and consultant company focuses on revenue growth, producing profit for property owners, and ensuring guest satisfaction at our hotels. Our company regularly achieves gross operating profits in the top 15 percent of each hotel market through focused revenue management, combined with a strong web presence, new business acquisition, increased food & beverage offerings, and improved customer satisfaction ratings.

What Siivo do for your Hotel?

Siivo implements an integrated digital marketing strategy for your hotel, which aims to increase direct bookings, thereby reducing your dependency on intermediaries/third parties.

We identify segments and target markets, we anticipate trend searches, we select the most appropriate communication/media channels and we establish a plan of action together with our customers.

Each hotel has unique needs, goals and features. We outline the integrated digital marketing strategy that suits and fits your specific needs.

Whether you represent a hotel, tour operator or one of the many other companies within the tourism sector, the interactions you have with leisure, business or millennium travellers must reinforce the message of excellence in performance, standards and quality.
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Digital Marketing Services for hotels

SEO

To make local SEO work, expertise in directory and reputation management is required. Our proprietary software helps drive the right local traffic to your locations, making it easy for customers to find you.

PPC

PPC campaigns give an immediate boost to your marketing campaign, but without proper understanding, PPC can cost you a lot with only a small ROI. We’ll make sure that your PPC money is spent where you’ll get the biggest return, driving both traffic and leads.

Social Media Marketing

Engaging your clientele through social media is the lifeblood of business. We’ll help manage your social media campaigns or run them completely for you.

Programmatic Display

Siivo understands how costly paid advertising can be. Through the use of programmatic display, we fine-tune your digital campaigns to target only the individuals that meet your advertising criteria. The automated bidding process ensures you get the place you need at the right price.

Web Development and Design

Every website should reflect its business. It should be unique and capture the customer’s attention while being easy to navigate. Siivo will come to your hotel office and take a look at your website, designing a new one for you, if needed.

Email Marketing

Keep in contact with your customers, drawing them back to your location, through effective automated or standardized email newsletters.

Content Writing

Siivo’s experienced writers will provide fresh content for your blogs and website, utilizing SEO while still providing quality, engaging copy.

Reputation Management

Businesses live and die based on their reputation. Our specialists will protect your online reputation.

Conversion Optimization

Every business is based on building customers. We’ll customize our approach, coming up with individualized solutions to track and convert customers.

Are you searching for solutions to boost your online reach and visibility, while driving traffic, engagement, leads, mobile app installs, event registrations, and sales? Then look no further. We have you and your business goals covered.

To learn more about our social media advertising services click here.

What is the benefit?

Increase Traffic

Reach visitors who are looking for the particular characteristics your hotel or resort offers, thus facilitating the increase of reservations. We advertise offers appropriate to each target segment, at the appropriate time via Google AdWords, Facebook and / or TripAdvisor.

Direct Bookings

Convert visitors accessing your website into direct bookings resulting from an appealing design and solid Booking Engine. From the moment of entry on the website, visitors are routed through a path that will translate into a significant increase in direct reservations.

Customer Loyalty

Statistics show that a new customer acquisition usually costs between 5 to 7 times more than the maintenance of an existing one. By implementing a relationship marketing strategy, promoting the establishment and creation of a lasting relationship with customers, which will capitalize on its maximum value in the medium to long term.

Did you know, a huge 68% of users will often go straight to a business’s social media profile to read reviews. Whether your business sells a product or offers a service, customers online want to see real people talking about your brand. They want to see what you have to offer and if it’s worth their time and money.

If your business isn’t set up on social media and you feel your business could benefit from a strong social media strategy, get in touch with us for a chat