OTA Audit Services
OTA’s or Online Travel Agents are websites dedicated to travel booking, such as Agoda.com, Booking.com, Ctrip.com & Expedia.com. More than 1.5 billion people book trips each year and 70% of those bookings are now made online!
Certain OTA’s now have significant market share and now have a significant role in the hospitality and travel industry in helping drive awareness and supply for hotels across the globe. Online travel agent listings are free, but commissions between 15-20% are levied each time a booking is made for your property. Hotels provide their partner OTA’s and meta search channels with content, rates and availability using software systems such as channel managers, which gives global distribution.
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Why is OTA Audit important?
Now more than ever, global travelers are researching locations and booking hotels online and hotels who fail to adapt to this change in trend/behavior will not be able to survive. The hotels who maximize their exposure with pro-active OTA strategies will be able to beat the competition and gain relative market share.
OTA’s provide hotels with a global reach and serve as both a marketing and distribution channel, allowing properties to take advantage of the large marketing budgets, international exposure, and extraordinary online presence to drive revenue. Studies have shown that hotels which are present on OTA’s also benefit from a “billboard effect”, which is an increase in direct bookings by virtue of OTA presence.
Whether you represent a hotel, tour operator or one of the many other companies within the tourism sector, the interactions you have with leisure, business or millennium travellers must reinforce the message of excellence in performance, standards and quality. Get a free quote now or start chat on Whatsapp!
What is included ?
OTA’s are online travel agencies or 3rd party companies whose websites allow consumers to book travel related services such as accommodation, flights, packages or car hire.
These online channels have become an important element in the revenue management and marketing mix of hotels, lodges and guesthouses and provide a valuable means of distributing rates and availability. OTA’s also assist to increase and enhance marketing efforts and sales revenues.
We set up, manage and monitor your profile on leading OTA’s, whether you already have established relationships with OTA’s or need assistance with the set up and integration. We can assist you and advise the best distribution channels for your property.
Are you searching for solutions to boost your online reach and visibility, while driving traffic, engagement, leads, mobile app installs, event registrations, and sales? Then look no further. We have you and your business goals covered.
To learn more about our social media advertising services click here.
How Siivo protect and improve your hotel’s reputation?
Did you know, a huge 68% of users will often go straight to a business’s social media profile to read reviews. Whether your business sells a product or offers a service, customers online want to see real people talking about your brand. They want to see what you have to offer and if it’s worth their time and money.
If your business isn’t set up on social media and you feel your business could benefit from a strong social media strategy, get in touch with us for a chat