ROOM TYPE CLASSIFICATION
We split rooms by size, occupancy, view, balcony or terrace, shower or bathtub, and find the right name relevant with the hotel type and positioning. We always respect the “Keep It Simple” principle, can be more difficult than you think!
We define the parameters you want to take into consideration: size, services, location, star rating or review rating, etc. Once defined your competitive set, we do first a SWOT analysis to identify their strengths and weaknesses, then a price analysis to detect their positioning on the market and their rate structure.
We need to look at the type of hotel and targets to choose the right channels, and please do not underestimates direct channels, not only online (as your hotel website), but also offline as telephone and email.
RATE STRATEGY BY CHANNEL
Each segment and each channel can have proper rates and conditions. Selling all your products everywhere is not always the right solution: we reserve specifics room types, rates, promotions to specifics channels, and we define different sales conditions for different channels.
Some call it seasons, some demand pressure, some demand calendar, whatever the name you are used to, it is important to estimate the demand for every single day of the year, in order to define the correct rate to use since the beginning.
PMS, Booking Engine, Channel Manager, GDS, CRM, Brand Reputation…
Costs for Business intelligence or Revenue Management software are nowadays much more accessible, so we consider this as an opportunity and do the right choice depending on your needs and objectives.