Establishing a target audience is a critical step in making sure the correct tone and messaging techniques are being used during your campaigns.
The primary reason for addressing target audiences is that not all products can be consumed or offered to all customers. That is, every product or service has its own ideal market demographic, and not chasing the right segment can have negative effects on your bottom line.
It is in your best interest to understand what, how and why you need to address target audiences during your campaigns.
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