1. Channel-specific social media services
Each social media channel can differ widely from the next, although they share many similarities too. Facebook is often the focus of social media campaigns, with more than a billion users – making it the most popular network. Other important networks range from Pinterest and Instagram to Google+, LinkedIn, or even Snapchat, depending on your audience.
To work out which social media networks your services should focus on, you need to consider your typical client. A B2B business is more likely to benefit from using LinkedIn more than a consumer brand that targets millennials.
2. Strategy planning
Having a solid strategy for social media is vital for any brand. Many smaller brands start to use social media without giving a lot of thought to their goals or reasons for choosing a particular network.
Creating content strategies for brands ensures that your clients have a plan set out and a good idea of what’s going to work for them. If you decide to create content strategies for your clients, you might spend time researching their audience and social keywords, as well as testing and analyzing different networks and types of content.
3. Account/profile creation and branding
Getting clients set up on social media for the first time is an excellent way to start them off with your social media services, and then encourage them to benefit from the other services you have to offer.
4. Content creation
Many of your clients will be looking for content they can use on social media. Although there are types of content they can use across multiple channels, some need to be designed specifically for social media use. Social media content needs to be engaging and encourage sharing to help brands spread their message.
5. Content publishing
Helping your clients to schedule their content can incredibly useful service to them. It can be difficult for many small businesses to find time to post their content, especially across multiple channels.
Getting the right time to post can be difficult and might be harder when dealing with an international audience. It’s not the hardest job, but scheduling content really makes things easier for your clients.
6. Research and analysis
Offering research and valuable insight about your clients’ brands is key to gaining their business. First and foremost, they want to know about their audience and customers: their interests, behavior and who they are.
Secondly, you want to include a comprehensive look at competitors, of what and how they are doing on social media. This will help your clients spot their strengths and weaknesses which they can apply to their own strategy.
7. Campaign and community management
Real-time campaign management is one of the services we offer to help you make the most of their social media strategy. By keeping our finger on the pulse, we can observe what the client’s audience is discussing and look for opportunities for content creation.