Concept Creation
Digital Experience
Revenue Plan
Social Strategy
Concept Creation: Rebranded as “Family Adventure by the Coast” — highlighting kids’ activities, excursions, and affordable family fun.
Digital Experience: Refreshed imagery to show families enjoying activities, created a “Family Adventure Calendar” online, and optimized OTA descriptions with playful copy.
Revenue Plan: Launched bundled packages (room + tours), tiered family pricing, and loyalty perks for repeat guests. Rebalanced pricing to reduce discounting.
Social Strategy: Introduced weekly family-focused campaigns, contests, and influencer partnerships.
Occupancy grew 18% in shoulder season, driven by family packages.
RevPAR up 12% without over-reliance on discounts.
OTA review scores improved from 7.9 → 8.4 after refreshed branding.
Family-focused social media reached 250K impressions in 90 days.
01
Turning a Beachfront Hotel Into a Destination Brand
Challenge
A 45-room independent beachfront hotel struggled with low online visibility and heavy reliance on OTAs. Their branding was inconsistent across channels—logo, photos, and messaging varied, leaving no clear identity for guests to connect with. Occupancy was steady but ADR lagged behind competitors by 18%.
Solution
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Concept Development: Positioned the property as a “Regenerative Coastal Escape,” drawing on its eco-friendly practices, local partnerships, and oceanfront location.
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Brand Identity: Designed a cohesive brand story with a refreshed logo, mood-driven photography, and tone-of-voice guidelines.
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Digital Activation: Rebuilt OTA listings, revamped the hotel website with concept-driven visuals and text, and created a 30-day social media calendar around the new theme.
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Revenue Strategy: Adjusted segmentation and dynamic pricing to reflect the new concept, optimizing ADR during high-demand weekends while protecting occupancy midweek.
Results (90 Days)
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Direct bookings up 42% after launch of the new website storytelling & visuals.
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ADR increased by 15%, closing the gap with top competitors.
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Improved visibility across Google Business, Booking.com, and Instagram with consistent concept-aligned content.
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Guest reviews began referencing the hotel’s “eco-escape” identity, validating the new brand story.
02
Boutique City Hotel Reinvented
Challenge
Solution
Concept Creation: Positioned the hotel as “The Cultural Stay” — an art-inspired, urban retreat for travelers who want a local, authentic city experience.
Brand Narrative: Curated a digital story featuring local artists, cultural events, and neighborhood recommendations. Updated photography with lifestyle shots.
Digital Rollout: Launched a refreshed website with a “48 Hours in the destination” itinerary, reactivated Instagram with art-focused content, and improved OTA profiles.
Revenue Strategy: Introduced segmented rates for business travelers vs. weekend leisure guests, plus exclusive direct-booking packages (room + museum pass).
Results (6 Months)
Direct bookings up 38% with cultural packages leading conversions.
ADR increased 20%, aligning with top boutique competitors.
Reviews highlighted the new artistic atmosphere, boosting Google rating from 4.1 to 4.5.
03
Luxury Eco-Resort Going Global
Challenge
Solution
Concept Development: Crafted the concept “Regenerative Luxury in Nature” — blending wellness, sustainability, and exclusivity.
Brand Identity: Refined visuals, logo, and narrative to highlight eco-design and local partnerships. Created a digital “Sustainability Manifesto.”
Digital Expansion: Developed SEO-driven website pages for U.S. and European markets, designed Instagram campaigns around wellness retreats, and optimized OTA listings with luxury positioning.
Revenue Strategy: Introduced wellness and honeymoon packages with upsells (spa + private tours), plus seasonal dynamic pricing.
Results (1 year)
Attracted new markets (U.S. & Germany) with tailored SEO campaigns.
ADR increased 25% in high season with premium packages.
OTA dependency dropped from 80% → 55%, as direct bookings doubled.
Positive PR in international wellness magazines supported brand awareness.
04
Mid-Scale Resort Optimized
Challenge
A 110-room mid-scale family resort which was well-located but lacked differentiation. Branding was outdated, OTA reviews mentioned “average stay,” and the property relied on discounts to fill rooms. RevPAR was flat despite steady tourism growth.
Solution
Concept Creation: Rebranded as “Family Adventure by the Coast” — highlighting kids’ activities, excursions, and affordable family fun.
Digital Experience: Refreshed imagery to show families enjoying activities, created a “Family Adventure Calendar” online, and optimized OTA descriptions with playful copy.
Revenue Plan: Launched bundled packages (room + tours), tiered family pricing, and loyalty perks for repeat guests. Rebalanced pricing to reduce discounting.
Social Strategy: Introduced weekly family-focused campaigns, contests, and influencer partnerships.
Results (6 Months)
Occupancy grew 18% in shoulder season, driven by family packages.
RevPAR up 12% without over-reliance on discounts.
OTA review scores improved from 7.9 → 8.4 after refreshed branding.
Family-focused social media reached 250K impressions in 90 days.