LEAD OPTIMIZATION
OPTIMIZE YOUR PROFILE
Before we plan your next social media lead campaign, we make sure everything is in place for you to collect leads organically. Your profile should provide the means for customers to contact you, sign up for your newsletter, shop, and more.
CREATE CLICKABLE CONTENT
With click-worthy content, we’ll want to make sure people have a place to click. Wherever possible, we make sure each post has a clear link and tempting call-to-action.
USER FRIENDLY LANDING PAGES
The landing page must be relevant. If someone is expecting to find a certain product or specific information when they click on your link, it better be there. Without the corresponding content, it’s easier for someone to close a window or forget why they clicked in the first place.
SOCIAL LEAD ADS
Leads collected by social media ads can be synced directly to your customer management system or downloaded so your sales team can follow up as needed. Retargeting tools are especially handy when it comes to lead nurturing.
OFFER THE RIGHT INCENTIVE
Give people a reason to share information with you. Depending on the type of lead you’re looking to collect, there are different incentives we can offer to sweeten the deal.
MEASURE & REFINE WITH ANALYTICS
We set up goals in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your business.