Luxury Eco-Resort Going Global
Hotel Type
Eco-Resort
Size
65 rooms
Solutions

Concept Development
Brand Identity
Digital Expansion
Revenue Strategy

Challenge
A 65-villa luxury eco-resort offered stunning nature and sustainability practices but struggled to communicate its value online. Despite high service quality, OTAs drove 80% of bookings, and the resort lacked brand distinction in international markets.
Solution
  • Concept Development: Crafted the concept “Regenerative Luxury in Nature” — blending wellness, sustainability, and exclusivity.

  • Brand Identity: Refined visuals, logo, and narrative to highlight eco-design and local partnerships. Created a digital “Sustainability Manifesto.”

  • Digital Expansion: Developed SEO-driven website pages for U.S. and European markets, designed Instagram campaigns around wellness retreats, and optimized OTA listings with luxury positioning.

  • Revenue Strategy: Introduced wellness and honeymoon packages with upsells (spa + private tours), plus seasonal dynamic pricing.

Results (1 Year)
  • Attracted new markets (U.S. & Germany) with tailored SEO campaigns.

  • ADR increased 25% in high season with premium packages.

  • OTA dependency dropped from 80% → 55%, as direct bookings doubled.

  • Positive PR in international wellness magazines supported brand awareness.

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