Concept Development
Brand Identity
Digital Activation
Revenue Strategy
A 45-room independent beachfront hotel struggled with low online visibility and heavy reliance on OTAs. Their branding was inconsistent across channels—logo, photos, and messaging varied, leaving no clear identity for guests to connect with. Occupancy was steady but ADR lagged behind competitors by 18%.
Concept Development: Positioned the property as a “Regenerative Coastal Escape,” drawing on its eco-friendly practices, local partnerships, and oceanfront location.
Brand Identity: Designed a cohesive brand story with a refreshed logo, mood-driven photography, and tone-of-voice guidelines.
Digital Activation: Rebuilt OTA listings, revamped the hotel website with concept-driven visuals and text, and created a 30-day social media calendar around the new theme.
Revenue Strategy: Adjusted segmentation and dynamic pricing to reflect the new concept, optimizing ADR during high-demand weekends while protecting occupancy midweek.
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Direct bookings up 42% after launch of the new website storytelling & visuals.
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ADR increased by 15%, closing the gap with top competitors.
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Improved visibility across Google Business, Booking.com, and Instagram with consistent concept-aligned content.
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Guest reviews began referencing the hotel’s “eco-escape” identity, validating the new brand story.